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FANOMICS Success Stories [/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][vc_column_text]

“Paying Full Attention to the Customer”

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Conversion to electromobility, to digital processes, and then the restrictions imposed by the pandemic: the situation for automotive manufacturers and dealers is characterized by major challenges – but also by potential. The challenges are easier to tackle if you can rely on loyal and emotional Fan Customers thanks to a high Fan Quota. Toyota Germany has been very successful in connecting to customers emotionally. At 48 percent, the fan rate is excellent – which is why the company has been one of Germany’s Customer Champions for years.

“The fine art of attention and hospitality” is Toyota’s goal in dealing with customers. To put this into practice, Toyota Germany analyzes the customer votes from the recommendation study and uses the indicators of the Fan Principle.

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1654861170207{background-color: #f6f8f9 !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/5″][vc_single_image image=”2191″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”4/5″][vc_column_text]The Toyota Motor Corporation is one of the largest automobile manufacturers in the world. Founded in Japan in 1937, the company has also been represented in Germany since 1971 as Toyota Deutschland. Today, Toyota employs about 1500 people in Germany alone.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”45px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”45px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[/vc_raw_html][vc_empty_space height=”45px”][vc_row_inner][vc_column_inner offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_column_text]

“We do not only take care of our customers, we also try to cultivate a fandom around our products,”

 

André Schmidt, President Toyota Deutschland explains how Toyota turns customers into fans in the Fan Principle Podcast. You can find the entire interview on Youtube (in german):[/vc_column_text][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_video link=”https://www.youtube.com/watch?v=rKz6b_ShJmM” css=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”vc_default” disable_element=”yes”][vc_column][vc_empty_space height=”40px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[/vc_raw_html][vc_empty_space height=”40 px”][vc_row_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_video link=”https://www.youtube.com/watch?v=1XIdmeiMtLE”][/vc_column_inner][vc_column_inner offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_column_text]

“It’s about listening to customers and paying full attention” says Jens Brech, Director Customer Experience & Network Quality at Toyota in the celebratory video on the Germany’s Customer Champions award.

Watch the full video with Jens Brech on YouTube:[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[/vc_raw_html][vc_empty_space height=”40 px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”40 px”][ultimate_carousel slide_to_scroll=”single” slides_on_desk=”4″ slides_on_tabs=”2″ slides_on_mob=”1″ speed=”200″ autoplay_speed=”3000″ arrow_color=”#fdc800″ arrow_size=”40″ dots_color=”#fdc800″ item_space=”35″][vc_row_inner][vc_column_inner][vc_single_image image=”3438″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry/”]Stand out across the industry using the Fan Principle[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3440″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/strong-position-to-best-the-competition/”]Strong position to best the competition[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3442″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/more-success-through-fans-shining-example-from-the-lighting-industry/”]The Fan Principle as a management control system[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3444″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/for-us-the-focus-is-on-the-customer-completely/”]Providing a special shopping experience[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3446″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/good-relationships-and-value-creating-contacts/”]Focus on the emotional connection of consumers[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3448″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/retain-customers-with-a-personal-touch/”]Customer loyalty with the help of the Fan Principle[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3450″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/always-in-view-whats-important-to-our-members/”]Turning members into enthusiastic fans![/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3452″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/excellent-contacts-create-fans-at-ing/”]Excellent contacts create fans – at ING![/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”7239″ img_size=”full” onclick=”custom_link” css=”” link=”https://test.fanomics.de/en/due-dilligence-with-fan-rates/”]Due Dilligence with Fan Rates[/vc_column_inner][/vc_row_inner][/ultimate_carousel][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”bg_color” bg_override=”full” bg_color_value=”#f8f8f8″][vc_column][vc_empty_space height=”40px”][vc_row_inner equal_height=”yes”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_single_image image=”2059″ img_size=”full”][vc_empty_space height=”20px”][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text]

CONTACT:

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Leif Steinbrinker

Managing Partner[/vc_column_text][ultimate_icon_list icon_size=”25″ icon_margin=”15″][ultimate_icon_list_item icon=”Defaults-phone” icon_color=”#fdc800″]+49 (0) 6131 32809-166[/ultimate_icon_list_item][ultimate_icon_list_item icon=”icomoon-the7-font-the7-mail-01″ icon_color=”#fdc800″]leif.steinbrinker@2hmforum.de[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-linkedin” icon_color=”#fdc800″]Leif Steinbrinker on LinkedIn[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-xing” icon_color=”#fdc800″]Leif Steinbrinker on Xing[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30px”][/vc_column][/vc_row]