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Good Relationships and Value-Creating Contacts
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][vc_column_text]For internationally operating companies it is crucial to be precisely informed about their position in the international market. Together with 2HMforum. Jack Wolfskin has therefore carried out several projects to precisely determine the market, but also the needs and desires of consumers. With a highly detailed market research study, Jack Wolfskin thus knows exactly where the company stands internationally. We were also able to record the company’s own image, awareness and willingness to buy among consumers. This information is combined with detailed surveys of competitors. This allows Jack Wolfskin to assess the results in the appropriate context.
The comprehensibly condensed data, statements and indications help to align the brand strategy even more precisely with the needs of customers. The result is better products, better service and happy customers. This development is also reflected in a high fan rate on the national market: In 2021, Jack Wolfskin was able to take a top place in the “Germany’s Customer Champions” competition![/vc_column_text][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1654861170207{background-color: #f6f8f9 !important;}”][vc_empty_space height=”20px”][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/5″][vc_single_image image=”2179″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”4/5″][vc_column_text]Jack Wolfskin Ausrüstung für Draussen GmbH & Co. KGaA has been a manufacturer and seller of functional clothing, outdoor equipment and footwear since it was founded in Frankfurt am Main in 1981. Over 1,400 employees in more than 500 stores worldwide are committed to equipping customers with just the right gear for their next outdoor adventure.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[/vc_raw_html][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_row_inner][vc_column_inner][vc_column_text]
“We are very happy about the award as ‘Germany’s Customer Champions’ and the first place in the category outdoor articles! It makes us very proud to emerge as a winner among the strong competitors in our industry. This award is so valuable to us because the survey focuses on consumers’ emotional attachment to brands. It confirms once again that we are on the right track with our commitment to increasing customer satisfaction and our strong focus on the needs of our customers. The fact that they are even true ‘fans’ of our brand is nice proof that good relationships and value-creating contacts are particularly important today.”[/vc_column_text][vc_column_text]Richard Collier, CEO, Jack Wolfskin.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[/vc_raw_html][vc_empty_space height=”40 px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”40 px”][ultimate_carousel slide_to_scroll=”single” slides_on_desk=”4″ slides_on_tabs=”2″ slides_on_mob=”1″ speed=”200″ autoplay_speed=”3000″ arrow_color=”#fdc800″ arrow_size=”40″ dots_color=”#fdc800″ item_space=”35″][vc_row_inner][vc_column_inner][vc_single_image image=”2317″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/paying-full-attention-to-the-customer/”]…turn Toyota drivers into fans every day![/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3438″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry/”]Stand out across the industry using the Fan Principle[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3440″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/strong-position-to-best-the-competition/”]Strong position to best the competition[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3442″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/more-success-through-fans-shining-example-from-the-lighting-industry/”]The Fan Principle as a management control system[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3444″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/for-us-the-focus-is-on-the-customer-completely/”]Providing a special shopping experience[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3448″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/retain-customers-with-a-personal-touch/”]Customer loyalty with the help of the Fan Principle[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3450″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/always-in-view-whats-important-to-our-members/”]Turning members into enthusiastic fans![/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3452″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/excellent-contacts-create-fans-at-ing/”]Excellent contacts create fans – at ING![/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”7239″ img_size=”full” onclick=”custom_link” css=”” link=”https://test.fanomics.de/en/due-dilligence-with-fan-rates/”]Due Dilligence with Fan Rates[/vc_column_inner][/vc_row_inner][/ultimate_carousel][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”bg_color” bg_override=”full” bg_color_value=”#f8f8f8″][vc_column][vc_empty_space height=”40px”][vc_row_inner equal_height=”yes”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_single_image image=”2059″ img_size=”full”][vc_empty_space height=”20px”][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text]
CONTACT:
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Leif Steinbrinker
Managing Partner[/vc_column_text][ultimate_icon_list icon_size=”25″ icon_margin=”15″][ultimate_icon_list_item icon=”Defaults-phone” icon_color=”#fdc800″]+49 (0) 6131 32809-166[/ultimate_icon_list_item][ultimate_icon_list_item icon=”icomoon-the7-font-the7-mail-01″ icon_color=”#fdc800″]leif.steinbrinker@2hmforum.de[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-linkedin” icon_color=”#fdc800″]Leif Steinbrinker on LinkedIn[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-xing” icon_color=”#fdc800″]Leif Steinbrinker on Xing[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]