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Always in View: “What Is Truly Important to Our Members?”
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][vc_column_text]Decision-makers in associations, foundations and other member organizations always need reliable findings from representative surveys in order to know exactly what moves their members. The Pro-Rail Alliance has collected these insights together with 2HMforum. After analyzing member relations, the alliance was able to ideally align its service offerings to the needs of its members. Always with the goal: turning members into fans![/vc_column_text][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1654861170207{background-color: #f6f8f9 !important;}”][vc_empty_space height=”20px”][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/5″][vc_single_image image=”2196″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”4/5″][vc_column_text]The Allianz pro Schiene e.V. is a non-profit alliance of stakeholders from business and civil society founded in 2000. The aim of the alliance is to promote and improve climate-friendly rail transport in Germany.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[/vc_raw_html][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_column_text]
“Out of a strong interest in knowing where we stand, we had our member relationships analyzed by 2HMforum. We were surprised at how well we did in individual areas: Best Practice scores in ‘member orientation of staff’, ‘last contact’ and ‘information’, which pleased us very much. We now know where we stand in the individual sub-aspects, both in terms of image and performance areas, what is important to our members and where it is particularly worthwhile to apply the lever for improvement. We have already derived initial measures from these findings. We recommend such a study to all those who are not satisfied with the status quo and want to get better.”[/vc_column_text][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_single_image image=”2066″ img_size=”medium” alignment=”center”][vc_column_text]
Dirk Flege
Managing Director,
Allianz pro Schiene e.V.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[/vc_raw_html][vc_empty_space height=”40 px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”40 px”][ultimate_carousel slide_to_scroll=”single” slides_on_desk=”4″ slides_on_tabs=”2″ slides_on_mob=”1″ speed=”200″ autoplay_speed=”3000″ arrow_color=”#fdc800″ arrow_size=”40″ dots_color=”#fdc800″ item_space=”35″][vc_row_inner][vc_column_inner][vc_single_image image=”2317″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/paying-full-attention-to-the-customer/”]…turn Toyota drivers into fans every day![/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3438″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry/”]Stand out across the industry using the Fan Principle[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3440″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/strong-position-to-best-the-competition/”]Strong position to best the competition[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3442″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/more-success-through-fans-shining-example-from-the-lighting-industry/”]The Fan Principle as a management control system[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3444″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/for-us-the-focus-is-on-the-customer-completely/”]Providing a special shopping experience[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3446″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/good-relationships-and-value-creating-contacts/”]Focus on the emotional connection of consumers[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3448″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/retain-customers-with-a-personal-touch/”]Customer loyalty with the help of the Fan Principle[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”3452″ img_size=”full” onclick=”custom_link” link=”https://test.fanomics.de/en/success-stories-more-success-with-fanomics/excellent-contacts-create-fans-at-ing/”]Excellent contacts create fans – at ING![/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”7239″ img_size=”full” onclick=”custom_link” css=”” link=”https://test.fanomics.de/en/due-dilligence-with-fan-rates/”]Due Dilligence with Fan Rates[/vc_column_inner][/vc_row_inner][/ultimate_carousel][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”bg_color” bg_override=”full” bg_color_value=”#f8f8f8″][vc_column][vc_empty_space height=”40px”][vc_row_inner equal_height=”yes”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_single_image image=”2067″ img_size=”full”][vc_empty_space height=”20px”][/vc_column_inner][vc_column_inner offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text]
CONTACT:
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Stefan Eser
Head of Emotional Member Loyalty[/vc_column_text][ultimate_icon_list icon_size=”25″ icon_margin=”15″][ultimate_icon_list_item icon=”Defaults-phone” icon_color=”#fdc800″]+49 (0) 6131 32809-136[/ultimate_icon_list_item][ultimate_icon_list_item icon=”icomoon-the7-font-the7-mail-01″ icon_color=”#fdc800″]stefan.eser@2hmforum.de[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-linkedin” icon_color=”#fdc800″]Stefan Eser on LinkedIn[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-xing” icon_color=”#fdc800″]Stefan Eser on Xing[/ultimate_icon_list_item][/ultimate_icon_list][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]